How Growing Startups Can Attract and Retain Top Talent

Startups and smaller companies are uniquely positioned to attract top talent. Leverage your key strengths and employee benefits to build the right team.

You founded a company and got it off the ground—that’s great! 

But now, business is gaining momentum and you're scrambling to attract and keep the best talent on your growing team. Most days, you feel overwhelmed and over-scheduled—like you’re wearing all the hats. And, because you keep up with the news, you’ve run across one or two of the avalanche of recent articles about The Great Resignation. 

It’s quite a time to be an entrepreneur helming a startup. 

Thankfully, you’re different. And so is your business. You’re focused on disrupting the status quo, and forging your own path forward. The good news is—What you’re doing speaks to the same people who are jumping ship on their current careers for the promise of a brighter future you can offer. But, here’s the thing—you’ve got to find a way to capture more than just their interest. 

Even though you’re all about disrupting the existing way of doing things in your target market, you’re savvy enough to know you still need to offer your talent the key perks and benefits that will get them to join you—and stay with you. 

So, how can you be a change agent AND a stable long term bet for your ideal employees? By doing what you do best—seeing an unrealised opportunity and seizing it! When you were inspired to start your business, you noticed an unmet need in the market that you were uniquely positioned to address. The fact that you’re enjoying growth and success is a testament to your foresight and vision. 

Now, you just need to turn that same maverick energy toward deepening your understanding of what your ideal talent is looking for right now in a career opportunity. Let’s review the unique obstacles you face and explore some crucial steps you can take to stand out from the pack—so your top talent will come to you. 

How can smaller companies compete with big corporations to attract top-notch talent? 

You have the product vision and the ambition. Now you need to bring people onboard who share your vision and can help you expand your reach. 

Benefits are a factor for the talent you need to hire. You’re asking yourself how you can compete with the old guard, who may be outdated in their ideas but benefit from having more resources to attract and retain talent? 

Thankfully for you—the amount of money you spend doesn’t matter so much as where you put it. While big companies have the extra resources to throw spaghetti at the wall to see what sticks, you can be more precise and strategic with your investments in people. 

What are my ideal team members looking for in a career opportunity?

These days, people aren’t looking for just any job. Many are leaving their careers and fields behind, in search of new opportunities that light them up and offer them more of what they’re seeking. Let’s explore some key strategies to maximize your outreach and make your company irresistible to the top-notch candidates you want on your growing team. 

Show Them Your Vision 

You started your company with a singular vision. But the value of your mission statement doesn’t end there. It’s time to leverage your unique vision to inspire others to join you. Your origin story can be a powerful marketing strategy. Use it to connect with your ideal employees—telling them why you’re the perfect fit for them. 

Communicate it clearly, concisely, and effectively. Tell your story. Share it with the world—and use it across your marketing collateral. Your message will speak directly to the right people, and they’ll clamor to work with you. 

Steve Jobs used this tactic—and it worked out pretty well. 

Cultivate a Positive Company Culture 

People these days want to be part of a workplace culture they support. We all crave being part of something meaningful, and The Great Resignation has been fueled in part because people are no longer willing to accept working only for a check and living for the weekend. 

Give your talent something to aspire to. Let them know they’ll be a crucial part of something—instead of just another cog in a big, impersonal machine. Creating and cultivating a positive company culture is a major way to attract the people you want on your team. This includes establishing clear expectations, being open and receptive to feedback, setting an example as a leader, and involving your team in the decision-making process.  

These traits show your team you practice what you preach—because actions speak louder than words. 

Ask yourself—

  • What do we stand for?
  • What are our core values and beliefs?
  • What rules do we have for workplace conduct and respect?
  • What are our goals?
  • How do we utilize teamwork in our decision making?

Answering these questions will help you gain clarity on your company’s core values. Then, you can communicate clearly to your team and create a positive workplace culture around them. 

Bring on the Benefits! 

One area many smaller companies and startups worry they can’t compete with the old guard is in offering excellent, competitive benefits packages to entice new talent to get onboard. 

Thankfully for you, these concerns are completely unfounded. 

You no longer need to worry about fitting a square peg into a round hole when it comes to finding and locking down fantastic, comprehensive benefits for your team. Pebble is an employee benefits company, created especially for small businesses and startups like yours. We were made for each other. 

We were tired of watching awesome, newer companies like yours struggle to find and retain top talent because you struggled to compete with the benefits packages offered by larger, more established companies. And we wanted to do something about it. 

We were founded with the radical idea that small companies and startups should be able to offer competitive, excellent, affordable benefits—without losing their minds or their bottom line. 

We set out to make great employee benefits packages that were well within reach, designed especially for newer, smaller businesses like yours. We understand the unique pressures you’re under as a busy founder—you need to devote your precious energy to your zone of genius. Because that’s how your company will continue to grow and thrive. You don’t have the time to pour over healthcare industry jargon, trying to make sense of intentionally convoluted information—just to secure your team the awesome healthcare benefits they deserve. 

So, we streamlined and demystified the entire process for you—making it easy to understand and navigate with zero frustration. Innovators like you need innovative healthcare solutions. That’s where we come in. Let’s disrupt the system together—and break new trails. 

Learn more about our core values and how we help you. 

Set Yourself Apart from the Norm 

Because you’re small, you can move a lot faster than those giant corporations. Let’s not pretend—the pandemic created massive shifts in the way people view their careers and lives in general. And those changes benefit a business like yours. 

These days, people are seeking careers that work with their lives. Not the other way around. Offering your team members flexible work schedules and options is a major way smaller companies like yours are rewriting the playbook for modern workplaces. 

Whether this means offering remote or hybrid work options, or not expecting your team to stick to the 9 to 5 grind—there are many different ways savvy employers can show you understand what modern life is like, and you’re willing to adjust accordingly. 

Another way companies are setting themselves apart these days is by recognizing the prevalence of burnout in workplaces nationwide. Providing mental health and wellness initiatives, benefits, and programs goes a long way in signaling you support your team in more ways than one. 

After all, you don’t want to simply attract the best talent to your team—you want to keep them. And retention of quality talent accounts for what people need in the long term to feel supported and valued in their work. 

Pebble will help you deliver and disrupt the status quo

No matter your goals, Pebble is here to support you in reaching and exceeding them. We’ll help you solve the big issue of how to provide great benefits at great prices. Plus, we’ll allow you to control costs and protect your energy—so you can invest it in expanding your reach. 

We know employee benefits and insurance can feel really complicated. We’ll simplify and untangle the process for you—giving you the info you need to make the best choices for your team. We’ll work with you to select the best plans for your needs, and then we’ll set them up on autopilot for you—so you can stop stressing and get back to business! 

Like you, we’re a tight-knit company. We’re here to learn about and meet your needs—rather than forcing you to pick from limited options that don’t really hit the mark. 

Our best-in-class benefits programs come hassle free, worry free, and are custom tailored just for you. We’re glad you found us. Because, today, there’s no need to compromise to offer your talent the top-notch medical, vision, and dental benefits they deserve. We believe the world needs what you have to offer. And we want to support you in achieving your mission. 

We’ll help you sort out the details, so you can focus on the big picture. With our support, there’s nothing you can’t accomplish and no limit to the talent you’ll attract to your team!